So, Adage, you're on twitter now. Glad you made it. But, jackasses, stop just posting links to your stories on your own site. Share the love, spread the love around, tell us what you think is interesting, but not necessarily ready for the magazine? What you are doing is essentially shotgunning your RSS feed to your twitter pals. And, uh, that's what RSS is for.
Adage on twitter = FAIL
Link: Twitter / adage.
My Feedreader is getting a little too routine, so i posted to FB/Twitter a need for some new sources for web strategy blogs. They're starting to roll in. Here are a couple from a friend who just moved to take a dream job in Boulder (His annotations, not mine":
ttp://www.designinnovatio
http://andrewchen.typepad.
http://darmano.typepad.com
http://blog.futurelab.net/ (hit or miss)
http://www.kaushik.net/avi
http://technomarketer.type
http://www.variablemarkup.
I've been reading Armano for a while, but the others are new to me...
A lot of rider blogs are pretty lame, but Will Frischkorn's journal from this year's TDF is actually pretty good. Check it out...Link: VeloNews | Will Frischkorn's Tour de France diary, stage 2 | Tour de France Coverage..
I wonder if the brand ever saw this? Great performance. Great writing.
Link: Pop Secret "Secret Stash".
I'm a huge music fan, and it's hard for me to find music that is truly special. Well, Bon Iver is it. Honestly, truly from the heart. Like Iron and Wine, but maybe even better. You know, the last thing the world needs is another guy with a guitar, telling you how sad he is and how his heart has been broken, and everything else. But i dare you not to be mesmerized and awestruck. Listen to "Wolves 1&2", and tell me that it doesn't chill you, scare you, make you want to go a little deeper into the music.
(And, no, i'm not biased because he's "my people", and made his record alone in a cabin in northern WI, but it doesn't hurt)
Tell me this song doesn't break your heart:
I knew it! Google's been in the content distribution game all along!
Link: Advertising - Google and Creator of ‘Family Guy’ Strike a Deal - NYTimes.com.
First, try and understand just what the hell this corporate speak actually means. Then, determine if it will actually make a difference for the clients. Somewhere, someplace, rising out of the ooze of the net, there's a start-up coming to get these guys, someone who can make the traditional agencies irrelevant in the online space.....
Because they know their audience really well. Ok, almost every audience likes a good drink, but the Method bloggers know that their audience is interested in the same things they are. And, they also know that they can demonstrate their values by showing their appreciation for sustainable cocktails, and that their audience would probably be interested. More importantly, the Method people know they are really selling the supplies for a lifestyle, they're selling the lifestyle itself, and every lifestyle goes better with a cocktail.
This is a great example of how to use your corporate blog (Plus, its got a great name! "People Against Dirty")
For helping me learn about things like this video of the Radiohead song "Nude". I want to hang out with people like the guy who created this. Unbelievably cool, beautiful and insane at the same time. Imagine the time it must have taken to come up with this? But, it's worth every second. Please, go be inspired by this creativity and make something beautiful....
Powerful visualization of voting data: NYT: How different groups voted.
Nice post on AdFreak, about an Austin TX ad shop supporting a "near elite" runner. Here's the article:: AdFreak: Austin agency gets behind a real underdog.
There's an opportunity for a bigger brand to take this on. Home Depot sort of does it with their Olympian athlete ads, but what about someone like Nature Valley? Or, Kashi? What a powerful way to communicate to your target audience that you care about the same things, with the same passion, that they do?
