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What Growth in Widget networks means to the Web Strategist

Required Reading: What Growth in Widget networks means to the Web Strategist.

Required Reading for Product Dev Teams

Smart overview of how products get developed in the world of interconnected users.  Product Development 2.0 [Dion Hinchcliffe's Web 2.0 Blog]. Need to think about this as i talk to my peers and teams in house here at Acme Widgets.

Pay Attention to Widget Advertising

Slightly old, but relevant for today's conversations:  Online Spin » Blog Archive » Widget Advertising: Coming Fast.

Pretty soon, we'll all have our ad networks for 15 minutes.

Watching the Packers: Going into Overtime!

I can't believe Tynes missed the chip shot! Bad snap, but the ball was there. Must have been a slight hesitation.

Smart "Test and Learn" ideas for Non-net-savvy Execs

Howard Owens wrote this for journalists, but i think this is pretty smart for just about every audience.  Check it out:  2008 objectives for today’s non-wired journalist.

Marketing Robot Speak

I got this in an email this morning:

"Our Communications Architecture, coupled with our proprietary multi-modal behavior acceleration messaging system, helps each client build stronger, more profitable relationships with those who matter most to their business. Our systems are available as stand-alone adjuncts to existing marketing communications environments or can be integrated into an established CRM/interactive/marcom infrastructure."

And yes, this is from a marketing communications company. I have to be careful, because sometimes i write emails that sound like that.

Check out my Slide Show!

"Outernet" in the wild....

Less than a week after a trip to NY, where i first heard (and questioned) the phrase "outernet", here it is in the wild already: Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube - 01/18/2008.

Light Meeting Day/ Heavy Research

It's not what you think, but close. I'll be reading this later...

Create Your Own Online Advertising Network - A Mini-Guide - Robin Good's Latest News.

Publishers Will Struggle as Inventory Explodes

Link: Web Ad Buyer: Online Less Robust Than You Think, CPMs Headed Down - Silicon Alley Insider.

SAI: If there is a glut of inventory, is there a need for online publishers to hold TV-style 'upfronts?' Fremont: For certain key sectors for whom inventory is important, yes. Like pharmaceuticals, automotive, telcos; the sectors that are spending a lot and need to reach certain audiences. That said, behavioral targeting is negating the impact of reaching people within affinity content. I can reach a car buyer other places than Yahoo autos.

Tough times ahead for publishers. Theres good news: Traditional marketers have a long history to un-learn, and as a result, they'll cling to "affinity" content or contextual targeting longer than they should, especially if their online strategy is "awareness" and moving brand metrics.