cuene.com

More Ad Network Unrest at Glam

With a lot of money, comes a new relationship with the publishers. Link: Glam Makes Big Cuts In Publisher Payments - “Up To 80% Drop In Revenue”.

Service is Marketing, Marketing is Service

Link: [ paul isakson ]: The Future of Marketing + Advertising.

For a number of reasons having to do with my job, i've been thinking a lot about this concept lately:

• The best advertising is true service
• [insert noun here] that delivers truly valuable service, something that is helpful, delightful, authentic
• The brand is embodied by the full breadth of the delivery experience:
  • Tone
  • Content
  • Results
  • Timing
  • Aesthetics
  • etc. etc. etc.
• The job of marketers is to ensure consistent delivery of consistently good service
• True for product manufacturers just as much as for service businesses. Products have service wrapped around them, whether you like it or not. It's called consumer experience.

Paul does a nicer job getting it across than i could. See also:

• Zeus Jones *
• Peter Merholz / Adaptive Path - Experience is the Product

* (yes, i know they've been getting a lot of link love from me)

Webdigs / Redfin = Win for Consumers

I've got a friend who is behind webdigs.com, a Redfin competitor, but based here in the Twin Cities. While i'm not a client or an investor, it sure looks like a good business model. And, now Redfin is out with some data that should piss off agents even more. Check out the Techcrunch writeup here:  Computer vs. Realtor: Computer Wins. Twice.. I love the smell of disintermediation in the morning!

Choking On The Long Tail - The Unbearable Burden

Link: Saturday Post: Choking On The Long Tail - The Unbearable Burden.

Minnov8

promising new blog from some smart minnesotans, about technology in Minnesota. Link: Minnov8.